Wow Brand Award
Penghargaan WOW Brand diberikan kepada brand yang paling banyak direkomendasikan oleh konsumen di kategorinya masing-masing. Penghargaan ini didasari oleh hasil survey primer dengan menggunakan konsep 5A dari buku Marketing 4.0 (Philip Kotler, Hermawan Kartajaya, dan Iwan Setiawan), yang telah digunakan sebagai standar acuan pengukuran brand equity di berbagai perusahaan hingga institusi berskala nasional dan internasional
WOW BRAND - 2025
Category: ATM
Name Brand
Type
BCA
Gold
BRI
Silver
Mandiri
Bronze
Category: Air Conditioner (AC)
Name Brand
Type
LG
Gold
Sharp
Silver
Samsung
Bronze
Category: Air Mineral
Name Brand
Type
Le Minerale
Gold
Aqua
Silver
Pristine
Bronze
Category: Aki Kendaraan
Name Brand
Type
GS Astra
Gold
Yuasa
Silver
Aspira
Bronze
Category: Aplikasi Investasi
Name Brand
Type
Bibit
Gold
Pegadaian Digital
Silver
Ajaib
Bronze
Category: Aplikasi Kesehatan
Name Brand
Type
Halodoc
Gold
Alodokter
Silver
KlikDokter
Bronze
Category: Aplikasi Pemerintahan
Name Brand
Type
Mobile JKN
Gold
PLN Mobile
Silver
JMO (Jamsostek Mobile)
Bronze
Category: Apotek Berjaringan
Name Brand
Type
Kimia Farma Apotek
Gold
K24
Silver
Guardian
Bronze
Category: Asuransi Jiwa
Name Brand
Type
Prudential
Gold
AXA Mandiri Financial Services
Silver
Allianz
Bronze
Category: Asuransi Kendaraan Bermotor
Name Brand
Type
Asuransi Astra (Garda Oto)
Gold
SmartDrive (AXA Insurance)
Silver
Allianz
Bronze
Category: Asuransi Kesehatan
Name Brand
Type
BPJS Kesehatan
Gold
Prudential
Silver
Allianz Life
Bronze
Category: Asuransi Umum
Name Brand
Type
AXA Mandiri
Gold
MNC Asuransi
Silver
Asuransi Umum BCA
Bronze
Category: Bahan Bakar Non subsisdi
Name Brand
Type
Pertamax
Gold
Shell Super
Silver
Pertamax Turbo
Bronze
Category: Ban Mobil
Name Brand
Type
Bridgestone
Gold
GT Radial
Silver
Goodyear
Bronze
Category: Ban Motor
Name Brand
Type
IRC
Gold
FDR
Silver
Battlax
Bronze
Category: Bank Konvensional
Name Brand
Type
BCA
Gold
BRI
Silver
Mandiri
Bronze
Category: Bank Pemberi KPR
Name Brand
Type
BTN
Gold
BRI
Silver
BCA
Bronze
Category: Bank Syariah
Name Brand
Type
BSI
Gold
BCA Syariah
Silver
Bank Mega Syariah
Bronze
Category: Bengkel Servis Mobil
Name Brand
Type
Shop & Drive
Gold
Auto2000
Silver
Astra Otoservice
Bronze
Category: Bengkel Servis Motor
Name Brand
Type
AHASS
Gold
Planet Ban
Silver
Yamaha Service Center
Bronze
Category: Beras
Name Brand
Type
Sania
Gold
Rojolele
Silver
Topi Koki
Bronze
Category: Biskuit
Name Brand
Type
Monde Butter Cookies
Gold
Roma
Silver
Khong Guan
Bronze
Category: Cat Eksterior
Name Brand
Type
Avian
Gold
Dulux
Silver
Nippon Paint
Bronze
Category: Channel Siaran TV Berbayar
Name Brand
Type
Indihome
Gold
First Media
Silver
MNC Sky vision
Bronze
Category: Channel TV Nasional Tidak Berbayar
Name Brand
Type
Trans7
Gold
Trans TV
Silver
RCTI
Bronze
Category: Cracker Malkist
Name Brand
Type
Roma Malkist
Gold
Gery Saluut Malkist
Silver
Monde Cream Crackers
Bronze
Category: Developer Perumahan
Name Brand
Type
Summarecon Agung
Gold
Agung Podomoro Land
Silver
Agung Sedayu
Bronze
Category: Digital Bank
Name Brand
Type
Sea Bank
Gold
Bank Jago
Silver
Blu by BCA
Bronze
Category: Digital Branch
Name Brand
Type
MyBCA
Gold
Smart Branch by Mandiri
Silver
BRI Digital
Bronze
Category: Es Krim
Name Brand
Type
Wall's
Gold
Aice
Silver
Campina
Bronze
Category: Fastfood Restaurant
Name Brand
Type
Marugame Udon
Gold
Mie Gacoan
Silver
HokBen
Bronze
Category: Furniture Rumah Tangga
Name Brand
Type
IKEA
Gold
Olympic
Silver
Informa
Bronze
Category: Jasa Kurir
Name Brand
Type
J&T
Gold
JNE
Silver
SPX
Bronze
Category: Kartu Kredit
Name Brand
Type
BCA
Gold
BRI
Silver
Mandiri
Bronze
Category: Kecap
Name Brand
Type
Bango
Gold
Sedaap
Silver
ABC
Bronze
Category: Kedai Kopi
Name Brand
Type
Kopi Kenangan
Gold
Fore
Silver
Janji Jiwa
Bronze
Category: Kendaraan Komersial
Name Brand
Type
Mitsubishi Fuso
Gold
Hino
Silver
Isuzu
Bronze
Category: Klinik Kecantikan
Name Brand
Type
ERHA
Gold
MS Glow Aesthetic Clinic
Silver
Benings
Bronze
Category: Kompor
Name Brand
Type
Rinnai
Gold
Quantum
Silver
Modena
Bronze
Category: Kopi Dalam Kemasan
Name Brand
Type
Good Day
Gold
Nescafe
Silver
Kopi Kenangan Ready to Drink
Bronze
Category: Kopi Sachet
Name Brand
Type
Good Day
Gold
Kapal Api
Silver
Nescafe
Bronze
Category: Koran
Name Brand
Type
Kompas
Gold
JawaPos
Silver
Tempo
Bronze
Category: Kosmetik
Name Brand
Type
Wardah
Gold
Luxcrime
Silver
Maybelline
Bronze
Category: Kursi Plastik
Name Brand
Type
Napolly
Gold
Lion Star
Silver
Shinpo
Bronze
Category: Laboratorium Kesehatan
Name Brand
Type
Prodia
Gold
Kimia Farma Laboratorium & Klinik
Silver
Pramita Lab
Bronze
Category: Lampu Kendaraan
Name Brand
Type
Philips
Gold
Autovision
Silver
Luminos
Bronze
Category: Layanan Streaming Video
Name Brand
Type
Netflix
Gold
Vidio.com
Silver
WeTV
Bronze
Category: Leasing Mobil
Name Brand
Type
Adira Finance
Gold
Astra Credit Companies (ACC)
Silver
OTO Finance
Bronze
Category: Leasing Motor
Name Brand
Type
FIF Astra
Gold
Adira Finance
Silver
WOM Finance
Bronze
Category: Lemari Plastik
Name Brand
Type
Napolly
Gold
Lion Star
Silver
Olymplast
Bronze
Category: Makanan Instan Bayi/MPASI
Name Brand
Type
Promina
Gold
Yummy Bites
Silver
Milna
Bronze
Category: Margarin Aroma
Name Brand
Type
Blue Band Serbaguna
Gold
Royal Palmia
Silver
ForVITA Margarine
Bronze
Category: Marketplace
Name Brand
Type
Shopee
Gold
Tokopedia
Silver
Lazada
Bronze
Category: Maskapai Penerbangan
Name Brand
Type
Garuda
Gold
Batik
Silver
Citilink
Bronze
Category: Matras
Name Brand
Type
INTHEBOX
Gold
Central
Silver
Quantum
Bronze
Category: Merek Motor
Name Brand
Type
Honda
Gold
Yamaha
Silver
Vespa
Bronze
Category: Merk Mobil
Name Brand
Type
Toyota
Gold
Honda
Silver
Mitsubishi
Bronze
Category: Merk TV
Name Brand
Type
LG
Gold
Samsung
Silver
Polytron
Bronze
Category: Minyak Angin Aroma Terapi
Name Brand
Type
Freshcare
Gold
Plossa
Silver
Tolak Angin Care
Bronze
Category: Minyak Goreng
Name Brand
Type
Sunco
Gold
Bimoli
Silver
Tropical
Bronze
Category: Mobil Listrik
Name Brand
Type
Hyundai
Gold
Wuling
Silver
BYD
Bronze
Category: Mobile Banking
Name Brand
Type
BCA Mobile
Gold
BRImo
Silver
Livin by Mandiri
Bronze
Category: Motor Listrik
Name Brand
Type
Polytron
Gold
Uwinfly
Silver
Volta
Bronze
Category: Oli Mesin Mobil
Name Brand
Type
Shell Helix
Gold
Fastron
Silver
Castrol
Bronze
Category: Oli Mesin Motor
Name Brand
Type
AHM Oil
Gold
Shell Advance
Silver
Federal Oil
Bronze
Category: Online Travel Agent
Name Brand
Type
Traveloka
Gold
Tiket.com
Silver
Agoda
Bronze
Category: Operator Seluler
Name Brand
Type
Telkomsel
Gold
Indosat Ooredoo Hutchison (Indosat. 3)
Silver
XL Axiata (Axis. XL)
Bronze
Category: Pasta Gigi
Name Brand
Type
Pepsodent
Gold
Sensodyne
Silver
Close-Up
Bronze
Category: Paylater
Name Brand
Type
SPayLater
Gold
GoPay
Silver
Kredivo
Bronze
Category: Penyedap Rasa
Name Brand
Type
Royco
Gold
Masako
Silver
Totole
Bronze
Category: Penyedia Layanan Internet
Name Brand
Type
Indihome
Gold
Biznet
Silver
MyRepublic
Bronze
Category: Pewarna Rambut
Name Brand
Type
Garnier Color Naturals
Gold
L'Oreal Paris Excellence Hair Color
Silver
NYU Hair Color Creme
Bronze
Category: Pinjaman Multiguna
Name Brand
Type
Spektra (FIF Group)
Gold
BRI Finance
Silver
BCA Multifinance
Bronze
Category: Platform Service & Jual-Beli Otomotif
Name Brand
Type
OLX Mobbi
Gold
CARSOME
Silver
OTO
Bronze
Category: Popok Bayi
Name Brand
Type
MammyPoko
Gold
Sweety
Silver
Merries
Bronze
Category: Portal Berita Online
Name Brand
Type
Kompas.com
Gold
CNN Indonesia
Silver
Detikcom
Bronze
Category: Printer
Name Brand
Type
Epson
Gold
Canon
Silver
HP
Bronze
Category: Pupuk NPK Non Subsidi
Name Brand
Type
NPK Phonska Plus
Gold
NPK Mutiara
Silver
NPK Mahkota
Bronze
Category: Pupuk Nitrogen Non Subsidi
Name Brand
Type
Pupuk Urea Petro
Gold
Pupuk Kujang Nitrea
Silver
Pupuk Urea Pusri
Bronze
Category: Rumah Sakit
Name Brand
Type
Hermina
Gold
Siloam
Silver
Mitra Keluarga
Bronze
Category: Sabun Cuci Muka
Name Brand
Type
Wardah
Gold
Cetaphil
Silver
Garnier
Bronze
Category: Sabun Mandi
Name Brand
Type
Lifebuoy
Gold
Dettol
Silver
Shinzui
Bronze
Category: Saus Sambal
Name Brand
Type
ABC
Gold
Dua Belibis
Silver
Del Monte
Bronze
Category: Semen
Name Brand
Type
Semen Tiga Roda
Gold
Semen Gresik
Silver
Dynamix
Bronze
Category: Shampoo
Name Brand
Type
Pantene
Gold
Head & Shoulder
Silver
Selsun
Bronze
Category: Shopping Mall Jabodetabek
Name Brand
Type
AEON MALL
Gold
Summarecon Mall
Silver
Kota Kasablanka
Bronze
Category: Skincare
Name Brand
Type
Wardah
Gold
Skintific
Silver
MSGLOWBEAUTY
Bronze
Category: Smartphone
Name Brand
Type
Samsung
Gold
Oppo
Silver
Apple
Bronze
Category: Social Media
Name Brand
Type
Instagram
Gold
Tiktok
Silver
Facebook
Bronze
Category: Sprei
Name Brand
Type
Kintakun
Gold
My Love
Silver
Bonita
Bronze
Category: Susu UHT
Name Brand
Type
Ultra Milk
Gold
Greenfields
Silver
Cimory
Bronze
Category: Tabungan
Name Brand
Type
BCA
Gold
BRI
Silver
Mandiri
Bronze
Category: Tas dan Peralatan Luar Ruang (Outdoor)
Name Brand
Type
Eiger
Gold
The North Face
Silver
Consina
Bronze
Category: Tempat Bermain Anak Jabodetabek
Name Brand
Type
Kidzania
Gold
Playtopia
Silver
Kidzooona
Bronze
Category: Tepung Terigu
Name Brand
Type
Segitiga Biru
Gold
Cakra Kembar
Silver
Kunci Biru
Bronze
Category: Toko Elektronik
Name Brand
Type
Hartono Elektronika
Gold
Electronic City
Silver
Lucky Electronik
Bronze
Category: Toko Kecantikan dan Perawatan Tubuh
Name Brand
Type
Guardian
Gold
DAN+DAN
Silver
Watsons
Bronze
Category: Toko Peralatan Rumah Tangga
Name Brand
Type
Mr. DIY
Gold
ACE Hardware
Silver
IKEA
Bronze
Category: Transportasi Umum dalam Kota Jabodetabek
Name Brand
Type
MRT
Gold
TransJakarta
Silver
KAI Commuter
Bronze
Category: Wafer
Name Brand
Type
Tango Wafer
Gold
Richeese Nabati
Silver
Wafello
Bronze